Business Negotiation & Influence
Equip sales, procurement, partnership, and leadership teams with interest-based negotiation (principled negotiation, Fisher & Ury), Lax & Sebenius's three-dimensional strategy, Cialdini's ethical influence principles, and tactical empathy — tested through intensive simulations built on your own real deal types, not lectures.
- format
- In-house / hybrid
- duration
- 2-3 day intensive or phased modular + deal war room
- participants
- 12-20 per batch (intensive simulation)
- language
- Indonesian / English
Quick Answer
Business negotiation & influence training is an in-house program that trains commercial teams and leaders to use interest-based negotiation (Fisher & Ury — BATNA, ZOPA), Lax & Sebenius's three-dimensional strategy, Cialdini's ethical influence principles, and tactical empathy (Voss), through simulations drawn from your company's deals, then measured with the Kirkpatrick model.
Mapped to recognized negotiation frameworks
The curriculum rests on principled negotiation from Getting to Yes (Fisher & Ury, Harvard Program on Negotiation), Lax & Sebenius's three-dimensional strategy, Getting Past No (Ury), Cialdini's seven influence principles, and tactical empathy (Chris Voss) — not a generic list of 'winning tips'.
The ethical boundary of influence: trust is a commercial asset
Cialdini's principles raise persuasion, but manipulative tactics damage relationships, reputation, and long-term value — often costlier than the deal won. This program draws a firm line between influence that builds trust and manipulation that erodes it.
The most common mistake: tactics at the table without setup & preparation
Many trainings stop at 'at the table' tricks. Lax & Sebenius show the setup dimension (parties, sequence, expectations) and deal design often determine the outcome most. Without a BATNA/ZOPA prep sheet and measurement (Kirkpatrick/Phillips), behavior does not change and impact is unproven.
Business Negotiation & Influence
Business negotiation and influence training is an in-house program that equips commercial teams and leaders with interest-based negotiation frameworks (principled negotiation from Getting to Yes — Fisher & Ury), BATNA/ZOPA analysis, Lax & Sebenius's three-dimensional strategy (setup, deal design, at-the-table tactics), Cialdini's ethical influence principles, and tactical empathy techniques (Chris Voss), so teams can both create and claim value while protecting long-term relationships — trained through simulations drawn from your company's deal types and measured with the Kirkpatrick model.
Measurable Outcomes
Expected Outcomes
Success indicators mapped to Kirkpatrick/Phillips evaluation levels — qualitative targets, set jointly during the TNA against the team baseline.
- Preparation discipline (Kirkpatrick L3 — Behavior)
- Every key negotiation has a written prep sheet: interests, BATNA, reservation point, ZOPA, and objective targets
- Deal value (L4 — Results)
- Improving trend in negotiated margin/savings vs baseline; fewer reactive concessions given without return
- Framework mastery (L2 — Learning)
- Participants pass the assessment: interests vs positions, BATNA/ZOPA, the 3 dimensions, and ethical influence boundaries
- Long-term relationships (L4 — Results)
- Agreements preserve strategic customer/vendor relationships — value claiming does not damage partnerships
- Team consistency (L3 transfer)
- Standardized negotiation approach & playbook across teams, with a shared framework language
- Monetized ROI (Phillips L5 — optional)
- Estimated added value/savings with isolation of training effects, when finance requires a figure
Program Format
Program Format Options
Chosen by deal type, team maturity, and operational schedule — finalized after the TNA.
Intensive Negotiation Lab (2-3 days)
Tiered simulations from simple distributive to integrative and multi-party, with recorded behavioral debriefs, applying the Harvard, 3-D, Cialdini, and tactical-empathy frameworks to your company's cases.
Phased Modular Program
Separate sessions (70-20-10 pattern) with real negotiation tasks between sessions, on-the-job coaching, and prep-sheet reviews in real work.
Specific Deal War Room
Facilitated preparation for one real major negotiation: interest & stakeholder mapping, BATNA design, concession-package design, and the setup dimension (who, sequence, expectations) per Lax & Sebenius.
Free Consultation
Discuss your team's negotiation training needs
Start with a free training needs analysis: we map your roles, deal types, and your team's negotiation behavior gaps, then build a proposal & budget estimate grounded in real needs.
Curriculum
Curriculum Framework
Built with ADDIE; final modules curated from the TNA and deal type. Topics below are the full coverage that can be activated.
Comparison
Choosing a Program Format
A concise decision matrix — the final recommendation is set after the training needs analysis.
| Aspect | Intensive Negotiation Lab (2-3 days) | Phased Modular Program | Specific Deal War Room |
|---|---|---|---|
| Primary goal | Build core capability & playbook | Sustained behavior transfer | Win one real major deal |
| Ideal participants | Core sales/procurement/BD teams | Teams with busy schedules | Teams preparing a high-value deal |
| Framework depth | Full: Harvard + 3-D + Cialdini + Voss | Phased, reinforced by real tasks | Applied to one specific case |
| Evaluation level | Kirkpatrick L1-L3 | Kirkpatrick L1-L4 (+Phillips L5) | Kirkpatrick L1-L2 + deal outcome |
| Best suited for | Standardize team capability | Long-term behavior change | Preparing a critical negotiation |
For Whom
Who Is This Program For?
Role-tailored via the TNA — pressure vectors & deal types differ per function, so uniform content is wasteful.
Sales & key account teams
Negotiate pricing, term sheets, and corporate customer contracts while protecting margin & relationships.
Common challenges
- Discount too quickly without return under target pressure
- Lose to the other side's anchor and lose control of the settlement point
- Chase one closing until it damages long-term relationship & value
Procurement & vendor management teams
Negotiate sourcing, SLAs, and long-term contracts on a total-cost-of-ownership basis.
Common challenges
- Weak bargaining position because the BATNA (alternative sources) is not prepared
- Focus only on price, ignoring TCO and non-price value clauses
- No supply-category mapping (e.g. Kraljic), so a uniform bargaining strategy for all vendors
Partnership, BD & commercial legal teams
Design multi-issue deals, JVs, and long-term partnerships that unlock joint value.
Common challenges
- Negotiation stuck in positional clashes, integrative options untapped
- Wrong setup: parties/sequence/expectations not managed before the table
- Hard to balance creating vs claiming value (the negotiator's dilemma)
Managers, PMs & leaders
Negotiate internally across functions, resources, and priorities without formal authority.
Common challenges
- Hard to secure resources & cross-department commitment
- Priority conflicts turn into positional tug-of-war that harms working relationships
- No consistent ethical-influence language & framework
Industry Context
Use Cases by Industry
One specific use case per industry, naming the deal type & real dynamics in that vertical.
Corporate pricing, term sheet, and restructuring negotiation: surfacing client/committee interests, designing multi-issue packages (tenor, collateral, covenants) per 3-D, and objective criteria from market benchmarks so concessions are measured.
Supply contract & raw-material price negotiation: preparing the BATNA (alternative sources), category-based strategy (Kraljic) for leverage vs strategic items, and logrolling lead time vs price vs volume.
Trading-term negotiation with principals & suppliers: anchoring listing fees/rebates, multi-issue packages (payment terms, promotions, shelf space), and protecting the long-term principal relationship.
Rate, SLA, and long-term contract negotiation: total cost of ownership vs unit price, performance & penalty clauses, and contingency design for volume/fuel fluctuation.
Large multi-party project & vendor contract negotiation: coalition & party-sequence management (3-D setup), stakeholder mapping, and navigating the negotiator's dilemma on high-value deals.
Procurement & partnership negotiation with an accountability trail: alignment with procurement process, defensible objective criteria, and ethical influence across work units and musyawarah-based decision-making.
Delivery Method
Delivery
Format adapts to team distribution & operational schedule; every format is simulation-intensive with behavioral debriefs, not passive lecture.
In-house on-site
Facilitator comes to the office/training venue; a Negotiation Lab with role simulations, recording, and per-participant behavioral debriefs using company cases.
Live online
Interactive class via Zoom/Teams with simulation breakout rooms, screen-share review, and session recordings — suited to theory modules & follow-up coaching.
Hybrid
On-site sessions for intensive simulation & war room, followed by online office hours for coaching application on real deals (70-20-10 pattern).
Engagement Flow
Engagement Path
From need to measured impact — qualitative durations, adapted to scale & deal type.
Training Needs Analysis (TNA)
Mapping roles, deal types, negotiation behavior gaps, and business goals. Output: a needs profile + measurement baseline.
Initial stageProgram Design (ADDIE)
Defining learning objectives, role-based syllabus, scenarios & term sheets from your deals, and the framework map (principled negotiation/3-D/Cialdini/Voss).
Before deliveryDelivery — Core Group (Champions)
A core group is trained first (70-20-10 pattern) to drive adoption and validate scenarios before scaling.
First waveDelivery — Roll-out & Negotiation Lab
Next batches roll out: tiered simulations, recording, and per-participant behavioral debriefs across teams.
Rolling per batchApplication & Coaching
Real deal tasks, office hours, and application coaching; prep-sheet reviews in real work (30-60-90 day plan).
After each waveEvaluation & Institutionalization
Kirkpatrick L1-L4 evaluation (Phillips L5 if requested), a standardized negotiation playbook, and a negotiation-capability maturity roadmap.
OngoingCase Studies
Typical Outcome Patterns
Indicative impact patterns based on similar program structures — illustrative, with no named clients or promised numbers. The frameworks referenced (Harvard PON, 3-D, Cialdini) are external literature, not Neksus result claims.
Multi-category procurement team
Intervention
3-day Negotiation Lab + standard prep sheet + category-based strategy (Kraljic)
Result
Written BATNA & ZOPA discipline before negotiating; improving savings trend with traded — not freely given — concessions
Cross-region key account sales team
Intervention
Modular program + real deal tasks + application coaching (70-20-10)
Result
Fewer impulsive discounts, better-protected margins; standardized negotiation approach across teams with a shared framework language
Partnership/BD team for multi-party deals
Intervention
Specific deal war room + 3-D setup & stakeholder mapping
Result
Integrative options surfaced earlier; parties & approach sequence managed before the table, reducing positional deadlock
Procurement Info
Information for Procurement & Vendor Management
What procurement, finance, and legal teams need.
Registered PT under the Selestia ecosystem (Eduprima group); complete tax ID & legal documents; ready for service agreements and vendor onboarding.
Structured proposal: measurable learning objectives, role-based syllabus, framework map (principled negotiation/3-D/Cialdini/tactical empathy), facilitator profiles, schedule, and TNA-based cost breakdown.
TNA-based — flat per program, per session, per participant, tiered, or custom. No standard figure without a needs analysis; an estimate follows the TNA.
Flexible terms (deposit + balance / per-batch terms); tax invoice (PPN/VAT) and PO documentation support available.
Familiar with state-owned-enterprise/agency procurement stages: vendor documents, e-procurement, owner's estimate/bid, and compliance clauses.
Kirkpatrick Level 1-3 evaluation report (attendance, framework assessment, simulation debrief results); Phillips ROI Level 5 on finance's request.
NDA signing, participant data confidentiality clauses, and handling of simulation recordings and term-sheet materials per your information-security policy.
The negotiation playbook & standard prep sheet built for the company belong to the company; training-material usage rights are agreed in the contract.
FAQ
Frequently Asked Questions
Next Step
Discuss your team's negotiation training needs
Start with a free training needs analysis: we map your roles, deal types, and your team's negotiation behavior gaps, then build a proposal & budget estimate grounded in real needs.
- Complimentary training needs analysis — the natural first step
- Proposal, role-based syllabus, and framework map within a few business days
- Simulations built on your own real deals + per-participant behavioral debrief
- Procurement-ready documents (company profile, tax ID, NDA, VAT invoice)
Explore More
Related Topics
Discuss your team's negotiation training needs
Start with a free training needs analysis: we map your roles, deal types, and your team's negotiation behavior gaps, then build a proposal & budget estimate grounded in real needs.
- Complimentary training needs analysis — the natural first step
- Proposal, role-based syllabus, and framework map within a few business days
- Simulations built on your own real deals + per-participant behavioral debrief
- Procurement-ready documents (company profile, tax ID, NDA, VAT invoice)