Question 1

Is there a placement test, and which instrument is used?

Accepted Answer

Yes. The program begins with a CEFR-based placement test (Common European Framework of Reference) so participants are grouped into a class matching their band: Basic User (A1-A2), Independent User (B1-B2), or Proficient User (C1-C2). The instrument is matched to the need — TOEIC Listening & Reading / Speaking & Writing (scores mapped to the CEFR per official ETS guidance), Cambridge Linguaskill (AI-based, focused on business situations, fast results), or Pearson Versant for a speaking focus. The same assessment is reused at the end of the cycle so level gain is compared fairly.

Question 2

How is this different from a general English course?

Accepted Answer

This is not General English. We use an English for Specific Purposes (ESP) approach — more precisely English for Occupational Purposes. That means the curriculum is built from a needs analysis and target-situation analysis: we map the real work situations a given role must master (e.g. trade-finance email, project conference calls, contract negotiation), then build the syllabus around those tasks rather than a generic vocabulary list. The result transfers directly to the job.

Question 3

Is the focus grammar or work communication?

Accepted Answer

The focus is real work communication. The methods used are Task-Based Language Teaching (TBLT) and Communicative Language Teaching: participants complete authentic communicative tasks — writing email, leading meetings, presenting, negotiating — with meaning as the primary focus. Grammatical accuracy is still taught, but within task context (focus on form), not as isolated grammar drills that do not transfer to the job.

Question 4

How is progress measured and proven to management?

Accepted Answer

Progress is measured as CEFR level gain between the placement test and a re-assessment with the same instrument, plus performance on applied communicative tasks. Results are mapped to the Kirkpatrick model: Level 1 (reaction), Level 2 (learning — level gain), Level 3 (behavior — application on real work), Level 4 (results — communication-standard consistency). When finance requires a figure, impact can be raised to Phillips ROI Level 5 with isolation of training effects. A baseline is set at the TNA; we do not promise level gains we cannot prove.

Question 5

Which standards frameworks ground the curriculum?

Accepted Answer

The primary reference is the CEFR (Common European Framework of Reference for Languages) — including the Council of Europe's Companion Volume 2020, which adds mediation scales (the ability to bridge meaning between parties, relevant for cross-cultural negotiation) and an action-oriented approach built on can-do descriptors. Instructional design follows ADDIE, the teaching methods are TBLT/CLT, and retention reinforcement follows the 70-20-10 pattern. The aim is to build measurable ability aligned to an internationally recognized framework.

Question 6

How does Indonesia's English-proficiency context shape the program design?

Accepted Answer

As an external reference (not our claim), the EF English Proficiency Index 2024 places Indonesia in the low-proficiency band (score 468, ranked 80 of 116 countries), with speaking the weakest skill nationally. The implication: the program cannot assume a uniform level, so a placement test is mandatory, classes are grouped by CEFR band, and the share of productive practice (speaking & writing) is increased — because that is where the typical gap is largest.

Question 7

Is the curriculum genuinely customized per department?

Accepted Answer

Fully. After the needs analysis, modules, case studies, and communicative tasks are tailored per function: sales/BD (negotiation, client correspondence), engineering/operations (documentation & technical calls), finance/procurement (commercial & contract correspondence), management (strategic presentations & meetings). Sector terminology and discourse (banking, energy, logistics, manufacturing) are integrated so it is directly relevant, not a uniform template.

Question 8

What is the ideal class size and how are participants grouped?

Accepted Answer

8-12 participants per class so each person gets enough speaking turns and feedback — crucial for the communicative method. Grouping is by CEFR band from the placement test, not by job title, because mixed-level classes hold every participant back. For large organizations, classes are split into several cohorts per level with a rolling schedule.

Question 9

Will the schedule disrupt operational work hours?

Accepted Answer

Not necessarily. Online, hybrid, and flexible-schedule formats are available, built around the company's operational calendar and shifts. The 70-20-10 pattern means most reinforcement happens through short micro-learning and real-work application, so formal class time can be arranged efficiently without sacrificing results.

Question 10

How long until a level gain shows, and is there follow-up support?

Accepted Answer

Gaining one CEFR band (e.g. B1 to B2) typically requires hundreds of hours of meaningful exposure & practice, so programs are usually ongoing for 3-12 months depending on target and time availability. Spaced practice and micro-learning between sessions accelerate retention. Follow-up support includes application coaching, periodic reviews, a 30-60-90 day plan, and a materials & rubric bank so the communication standard holds after the program ends.

Aspect	Basic User (A1-A2)	Independent — B1	Independent — B2	Proficient User (C1-C2)
Can-do description (CEFR)	Basic phrases & sentences; simple, predictable transactions	Handles most routine work situations; simple connected text	Fluent & spontaneous interaction; clear argument; complex work topics	Flexible & precise expression; nuance of meaning; complex text
TOEIC L&R (per-section threshold, ETS)	Below B1 (L/R < 275)	L 275 / R 275	L 400 / R 385	L 490 / R 455 (C1)
IELTS / Versant equivalent (indicative)	IELTS < 4.0	IELTS 4.0-5.0	IELTS 5.5-6.5	IELTS 7.0+
Typical role need	Basic internal communication; foundation reinforcement needed	Routine email & limited meeting participation	Internationally client-facing roles, presentation, negotiation	High-level negotiation, global leadership roles
Typical curriculum focus	Foundation + spaced-practice habits	Professional email, meetings, accuracy in tasks	Presentation, negotiation, cross-cultural mediation	Refining register, nuance, complex mediation

Professional Business English